Why Should Companies Use Social Media As A Marketing Tool?
- Christina A. Williams
- Aug 23, 2017
- 2 min read
"Social Media As a Function of Wifi" [image]
Created by Christina A. Williams via http://www.wordclouds.com/
Choice of Platform
Word cloud effectively demonstrates the concept of "Social Media as a Function of Wifi" because the shape of the total image, colors used, and font each individually-represented social media platform presents the visual aesthetic and promotes the further discussion of social media platforms as options as tools for how businesses can market to various customers. This visual concept directly relates to the social media theme of the website because it is in the shape of a wifi symbol, which is currently and conveniently used as the internet environment for social media expressions.
Website Content
The word cloud graphically lists various social media platforms that have been developed over time, dating back to the 18th century (Edosomwan, 2011). It offers the opportunity to suggest to companies the importance of using social media as a marketing or PR development and to utilize multiple platforms to promote their products to various markets and boost sales. The most popular social media platforms within the last ten years were also included in the image because the original source used only offered information on social media platforms that were developed up to 2010 (Maina, 2016).
Justification
The answer to the question: Why should companies use social media as a marketing tool? The larger image of the word cloud demonstrates how the internet has grown from the times of large box computers connected to dial up internet to ownership of multiple mobile devices connected to any available wireless internet connection, wifi. This evidence of growth creates an opportunity for businesses to score big in the marketing and public relations game by being able to share content with potential and returning consumers almost as immediately as it can be created. This technique can take product or service availability to international markets and give businesses the opportunity to expand beyond the regional audience to whom they have access upon launch.
References
Edosomwan, S. (2011). The history of social media and its impact on business. Research Gate. Retrieved from https://www.researchgate.net/publication/303216233_The_history_of_social_media_and_its_impact_on_business.
Maina, A. (2016). 20 Popular Social Media Sites Right Now. Small Business Trends. Retrieved
from https://smallbiztrends.com/2016/05/popular-social-media-sites.html.
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